Book is now live!
The book is now live! At 9:00 AM Eastern Daylight Time, “Collision Course – How Good Business Decisions Sank the Titanic and Why” was published on amazon.com. It recounts the previously-untold story that has been waiting more than a century to be heard. Far from being the fools history has portrayed them to be, the decision-makers actually make good, strategic decisions, the kind you are likely making in your own company. Read this book if you want to learn how to know when your good decisions are leading to bad outcomes.