On April 15, 2015 (the 103rd anniversary of sinking) Joseph Mortati gave a presentation at American University in Washington, DC to business faculty and students on his Titanic Story. The audience appreciated the unique insights and how Titanic’s decision-makers did things very similar to what is taught in business schools.
In late 2013, three graduate student students from Texas Woman’s University, interviewed the author as part of project for the course “Managerial Decision Making”. They chose the Titanic as their case study and questions focused on the “Pareto Principle” (aka “80/20 Rule”) and how a firm understands and markets to its customer base and understand Customer Lifetime Value.
Author Joseph Mortati recently spoke to the General George G. Meade Chapter of The Military Order of the World Wars on his latest book. The crowd of 30 veterans asked many questions regarding how the author got interested in writing the story and details of the operational decisions. You may read more at: http://www.orgsites.com/md/meade026/News1309.pdf.
“Collision Course” has been linked to from the website of historian Dr. Drew Keeling, who has written extensively about the Business Of Migration. Dr. Keeling’s foundational research was used in recreating the Financials used in Chapter 4 that conclusively show that White Star Line’s business model was superior to that of Cunard’s. See http://www.business-of-migration.com/titanic/ for more details.
Today is the 101st anniversary of the sinking of the Titanic and we finally the know the true story – the business story behind the most famous ship in history. Read more at: http://www.prweb.com/releases/titanic/businessstory/prweb10626894.htm.
Mark Taylor, editor of http://titanicnewschannel.com/, recently reviewed the book in an article entitled, “New Book Claims Titanic Was Ultimately Sunk By Business Decisions Gone Wrong” at http://titanicnewschannel.com/blog/?p=2079.
“Collision Course” was featured in this month’s Johns Hopkins Carey Business School Student Newsletter – http://media.whatcounts.com/jhu_cbs/student/130401/landing5.htm#2
The new, ground-breaking book, “Collision Course – How Good Business Decisions Sank the Titanic and Why” was featured at Times Square for the book’s release on Wednesday, March 27 (click on the image for a high-resolution view). Thanks to the good folks at PR Newswire for making this happen.
The book is now live! At 9:00 AM Eastern Daylight Time, “Collision Course – How Good Business Decisions Sank the Titanic and Why” was published on amazon.com. It recounts the previously-untold story that has been waiting more than a century to be heard. Far from being the fools history has portrayed them to be, the decision-makers actually make good, strategic decisions, the kind you are likely making in your own company. Read this book if you want to learn how to know when your good decisions are leading to bad outcomes.