Collision Course

How Good Business Decisions Sank the Titanic (and why you're making the same mistakes)

Students interview author for graduate term project

posted by: admin on: March 12, 2019

In late 2013, three graduate student students from Texas Woman’s University, interviewed the author as part of project for the course “Managerial Decision Making”. They chose the Titanic as their case study and questions focused on the “Pareto Principle” (aka “80/20 Rule”) and how a firm understands and markets to its customer base and understand Customer Lifetime Value.

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