Collision Course

How Good Business Decisions Sank the Titanic (and why you're making the same mistakes)

Webinar on 110th Anniversary of Titanic’s loss

posted by: admin on: April 15, 2022

On Friday, April 15, 2022 – the 110th anniversary of Titanic’s sinking – author and professor Joseph Mortati gave a live webinar commemorating the loss and detailing the findings in his book.

Author featured in University article

posted by: admin on: November 10, 2019

Author Joseph Mortati’s new book was featured in an article on American University’s website:

Author does Facebook Interview

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On Wednesday, May 8, 2019, author Joseph Mortati was interviewed by American University’s Kogod School of Business on the second edition (2019) of “Collision Course – How Good Business Decisions Sank the Titanic (and why you’re making the same mistakes)”. You can see the event at:

Author gives presentation on 103rd anniversary of sinking

posted by: admin on: March 12, 2019

On April 15, 2015 (the 103rd anniversary of sinking) Joseph Mortati gave a presentation at American University in Washington, DC to business faculty and students on his Titanic Story. The audience appreciated the unique insights and how Titanic’s decision-makers did things very similar to what is taught in business schools.JM Titanic 02JM Titanic 06JM Titanic 08

Students interview author for graduate term project

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In late 2013, three graduate student students from Texas Woman’s University, interviewed the author as part of project for the course “Managerial Decision Making”. They chose the Titanic as their case study and questions focused on the “Pareto Principle” (aka “80/20 Rule”) and how a firm understands and markets to its customer base and understand Customer Lifetime Value.

Author speaks to Veteran’s Group

posted by: admin on: November 17, 2013

Author Joseph Mortati recently spoke to the General George G. Meade Chapter of The Military Order of the World Wars on his latest book. The crowd of 30 veterans asked many questions regarding how the author got interested in writing the story and details of the operational decisions. You may read more at:

Joseph Mortati speaking to Veteran's GroupJoseph Mortati speaking to Veteran's Group

“Collision Course” linked to on historian’s page

posted by: admin on: November 12, 2013

“Collision Course” has been linked to from the website of historian Dr. Drew Keeling, who has written extensively about the Business Of Migration. Dr. Keeling’s foundational research was used in recreating the Financials used in Chapter 4 that conclusively show that White Star Line’s business model was superior to that of Cunard’s. See for more details.

101st Anniversary of Titanic’s Sinking is marked by a new book

posted by: admin on: April 15, 2013

Today is the 101st anniversary of the sinking of the Titanic and we finally the know the true story – the business story behind the most famous ship in history. Read more at:

“Collision Course” featured in Branding Universe Newsletter

posted by: admin on: April 14, 2013

Claire Stoddard, owner of Branding Universe ( recently featured the book in the “New Book” section of her latest newsletter (

“Collision Course” featured on Titanic News Channel website

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Mark Taylor, editor of, recently reviewed the book in an article entitled, “New Book Claims Titanic Was Ultimately Sunk By Business Decisions Gone Wrong” at