Collision Course

How Good Business Decisions Sank the Titanic (and why you're making the same mistakes)

Author speaks to Veteran’s Group

posted by: admin on: November 17, 2013

Author Joseph Mortati recently spoke to the General George G. Meade Chapter of The Military Order of the World Wars on his latest book. The crowd of 30 veterans asked many questions regarding how the author got interested in writing the story and details of the operational decisions. You may read more at:

Joseph Mortati speaking to Veteran's GroupJoseph Mortati speaking to Veteran's Group

“Collision Course” linked to on historian’s page

posted by: admin on: November 12, 2013

“Collision Course” has been linked to from the website of historian Dr. Drew Keeling, who has written extensively about the Business Of Migration. Dr. Keeling’s foundational research was used in recreating the Financials used in Chapter 4 that conclusively show that White Star Line’s business model was superior to that of Cunard’s. See for more details.

101st Anniversary of Titanic’s Sinking is marked by a new book

posted by: admin on: April 15, 2013

Today is the 101st anniversary of the sinking of the Titanic and we finally the know the true story – the business story behind the most famous ship in history. Read more at:

“Collision Course” featured in Branding Universe Newsletter

posted by: admin on: April 14, 2013

Claire Stoddard, owner of Branding Universe ( recently featured the book in the “New Book” section of her latest newsletter (

“Collision Course” featured on Titanic News Channel website

posted by: admin on:

Mark Taylor, editor of, recently reviewed the book in an article entitled, “New Book Claims Titanic Was Ultimately Sunk By Business Decisions Gone Wrong” at

“Collision Course” featured in Johns Hopkins Newsletter

posted by: admin on: April 11, 2013

“Collision Course” was featured in this month’s Johns Hopkins Carey Business School Student Newsletter –

As seen in Times Square

posted by: admin on: March 29, 2013

Times Square


The new, ground-breaking book, “Collision Course – How Good Business Decisions Sank the Titanic and Why” was featured at Times Square for the book’s release on Wednesday, March 27 (click on the image for a high-resolution view). Thanks to the good folks at PR Newswire for making this happen.

Book is now live!

posted by: admin on: March 27, 2013

The book is now live! At 9:00 AM Eastern Daylight Time, “Collision Course – How Good Business Decisions Sank the Titanic and Why” was published on It recounts the previously-untold story that has been waiting more than a century to be heard. Far from being the fools history has portrayed them to be, the decision-makers actually make good, strategic decisions, the kind you are likely making in your own company. Read this book if you want to learn how to know when your good decisions are leading to bad outcomes.