Collision Course

How Good Business Decisions Sank the Titanic (and why you're making the same mistakes)

Webinar on 110th Anniversary of Titanic’s loss

posted by: admin on: April 15, 2022

On Friday, April 15, 2022 – the 110th anniversary of Titanic’s sinking – author and professor Joseph Mortati gave a live webinar commemorating the loss and detailing the findings in his book.

Author featured in University article

posted by: admin on: November 10, 2019

Author Joseph Mortati’s new book was featured in an article on American University’s website:

Author does Facebook Interview

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On Wednesday, May 8, 2019, author Joseph Mortati was interviewed by American University’s Kogod School of Business on the second edition (2019) of “Collision Course – How Good Business Decisions Sank the Titanic (and why you’re making the same mistakes)”. You can see the event at:

Author gives presentation on 103rd anniversary of sinking

posted by: admin on: March 12, 2019

On April 15, 2015 (the 103rd anniversary of sinking) Joseph Mortati gave a presentation at American University in Washington, DC to business faculty and students on his Titanic Story. The audience appreciated the unique insights and how Titanic’s decision-makers did things very similar to what is taught in business schools.JM Titanic 02JM Titanic 06JM Titanic 08

Students interview author for graduate term project

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In late 2013, three graduate student students from Texas Woman’s University, interviewed the author as part of project for the course “Managerial Decision Making”. They chose the Titanic as their case study and questions focused on the “Pareto Principle” (aka “80/20 Rule”) and how a firm understands and markets to its customer base and understand Customer Lifetime Value.